Healthcare / Dental
Dental Practice Adds Online Booking and Sees 40% More New Patients
Solo dental practice, 6 employees, 8 years in business
The Challenge
A solo dental practice in a mid-size Midwestern city had a steady patient base but was struggling to attract new patients. Their website was built by a dental-specific marketing agency for $6,000 three years earlier and looked professional on desktop, but was poorly optimized for mobile, had no online booking capability, and loaded slowly due to heavy images and tracking scripts. The practice was paying $200/month for the agency's maintenance plan, which consisted of minor text changes and monthly invoices. New patient acquisition had plateaued at 8-10 per month despite the dentist's excellent reviews (4.9 stars, 180+ reviews on Google).
The Solution
SitesByTed scored the existing site at 44/100 — better than average due to the agency build, but with significant mobile and performance issues. Ted rebuilt the site overnight with online booking integration (connecting to the practice's existing Dentrix system), a prominent 'New Patient' pathway on the homepage, individual service pages for cleanings, crowns, implants, cosmetic dentistry, and emergency care, embedded Google reviews, a team page with photos and bios, and an insurance page listing all accepted plans. The site was fully mobile-optimized with a sticky click-to-call and book button.
The Results
- New patient appointments increased from 8-10 to 14-16 per month (+40-60%)
- 45% of new appointments now booked online (vs. 0% before)
- Mobile bounce rate decreased from 62% to 38%
- Monthly website visitors grew from 900 to 1,400
- Average new patient lifetime value: $3,200 — additional revenue of $12,800-$19,200/month
- Eliminated $200/month agency maintenance fee
Site rebuilt overnight. Online booking live within 48 hours. Patient increase measurable within 30 days.
"I was paying $200 a month to an agency that was not doing anything meaningful. Ted rebuilt my entire website in one night, added online booking that my old agency said would cost $3,000 extra, and I am seeing 40% more new patients. I should have done this two years ago. The math is embarrassing — $500 for a site that generates an extra $15,000 a month in revenue."
— Owner / DDS, Solo Dental Practice
Your business could see results like these.
See your new site before you pay a dime.