When Ted scores your website, it is not running a single test and giving you a letter grade. Ted evaluates 50+ individual factors across six categories, each weighted by how much they impact your bottom line. Here is what gets measured and why it matters.
Category 1: Speed and Performance (25% of total score)
This is the single biggest factor because it affects everything else. A slow website hurts your Google ranking, increases your bounce rate, and kills conversions.
What Ted measures: - Largest Contentful Paint (LCP): How long until the main content is visible - First Input Delay (FID): How long until the page responds to user interaction - Cumulative Layout Shift (CLS): How much the page moves around while loading - Time to First Byte (TTFB): Server response time - Total page weight: How much data needs to download - Number of HTTP requests: How many files the browser needs to fetch
What good looks like: LCP under 2.5 seconds, FID under 100ms, CLS under 0.1, total page weight under 2MB.
Category 2: Mobile Experience (20%)
Over 60% of local business website traffic comes from mobile devices. If your site does not work on phones, you are invisible to the majority of your customers.
What Ted measures: - Responsive layout across screen sizes - Touch target sizes (buttons big enough to tap) - Font sizes (readable without zooming) - Viewport configuration - Mobile navigation usability - Page speed on mobile networks (3G/4G)
Category 3: SEO Health (20%)
Your website can be beautiful and fast, but if Google cannot find it, customers cannot find it either.
What Ted measures: - Title tags and meta descriptions (present, unique, optimized) - Heading structure (proper H1, H2, H3 hierarchy) - Image alt text - Internal linking structure - XML sitemap presence - Robots.txt configuration - Local business schema markup - Google Business Profile consistency - Page URL structure - Canonical tags
Category 4: Design and Trust (15%)
First impressions happen in 50 milliseconds. Your website design either builds trust or destroys it before the visitor reads a single word.
What Ted measures: - Visual consistency (colors, fonts, spacing) - Professional imagery (stock vs. no images) - Clear branding - Contact information visibility - Social proof elements (reviews, testimonials) - SSL certificate (HTTPS) - Copyright date (nothing says "abandoned" like a 2019 copyright)
Category 5: Content Quality (10%)
The words on your website matter. They tell visitors what you do, why you are the right choice, and what to do next.
What Ted measures: - Unique content (not duplicated from other sites) - Service page completeness - Call-to-action clarity and frequency - Local relevance (mentions of service area, city names) - Content freshness (when was the site last updated?)
Category 6: Conversion Optimization (10%)
Traffic without conversion is just a number. Your website needs to turn visitors into customers.
What Ted measures: - Number and placement of calls-to-action - Contact form functionality - Click-to-call button presence - Online booking or scheduling capability - Chat or messaging options - Above-the-fold value proposition
Your Score
Ted combines all six categories into a single score from 0-100. The average small business website scores between 35-55. Ted-built websites consistently score 85-95+.
Get your free score at sitesByted.com and see exactly where your website stands.
Ready to see your new website?
Ted scores your site and rebuilds it overnight. $500.