When Ted scores your website, it's not one test with a letter grade. Ted evaluates 50+ factors across six categories, each weighted by how much they impact your bottom line.
Here's what gets measured and why it matters.
Speed and Performance (25% of total score)
The biggest factor because it affects everything else. A slow site hurts your Google ranking, increases bounce rate, and kills conversions.
What Ted measures: - Largest Contentful Paint (LCP) — how long until main content is visible - First Input Delay (FID) — how long until the page responds to interaction - Cumulative Layout Shift (CLS) — how much the page jumps while loading - Time to First Byte (TTFB) — server response time - Total page weight and HTTP request count
Good looks like: LCP under 2.5 seconds, FID under 100ms, CLS under 0.1, page weight under 2MB.
Mobile Experience (20%)
Over 60% of local business traffic is mobile. If your site doesn't work on phones, you're invisible to most customers.
What Ted measures: Responsive layout, touch target sizes, font readability, viewport configuration, mobile navigation, speed on cellular networks.
SEO Health (20%)
A beautiful, fast site that Google can't find is useless.
What Ted measures: Title tags, meta descriptions, heading structure, image alt text, internal linking, XML sitemap, robots.txt, local business schema, URL structure, canonical tags.
Design and Trust (15%)
First impressions happen in 50 milliseconds. Your design builds trust or destroys it before anyone reads a word.
What Ted measures: Visual consistency, professional imagery, clear branding, visible contact info, social proof, SSL certificate, copyright date.
Content Quality (10%)
The words on your site tell visitors what you do, why you're the right choice, and what to do next.
What Ted measures: Unique content, service page completeness, call-to-action clarity, local relevance, content freshness.
Conversion Optimization (10%)
Traffic without conversion is just a number.
What Ted measures: CTA placement and frequency, contact form functionality, click-to-call buttons, booking capability, above-the-fold value proposition.
Your Score
Ted combines all six categories into a score from 0-100. The average small business site scores 35-55. Ted-built websites consistently score 85-95+.
Get your free score at sitesByTed.com.