Salons have a unique advantage over most local businesses: they already produce beautiful visual content. Every cut, color, style, and treatment is a potential portfolio piece. The problem is that most salons put all that effort into Instagram and neglect their website.
Instagram is great for awareness. But when a new client is ready to book, they go to your website. And if your website is a default Wix template with stock photos from 2019, you just lost a client you already sold on Instagram.
The Instagram-to-Website Gap
Here is the typical journey:
1. Potential client sees your work on Instagram 2. They tap your bio link or Google your business name 3. They land on your website 4. The website looks nothing like the quality they saw on Instagram 5. They hesitate, get distracted, and never book
The fix is simple: your website needs to match the quality of your Instagram content. Use the same photos. Show the same work. Maintain the same aesthetic. The website is where the conversion happens — make sure it closes the deal that Instagram started.
What Salon Clients Look for
Services and pricing. This is the number one request. Clients want to see exactly what you offer and how much it costs before booking. No one wants to call and ask for prices. List everything: cuts, color, highlights, treatments, extensions, nails, facials, waxing — with prices.
Online booking. Non-negotiable. Clients expect to book online. Integrate with your booking system (Vagaro, Booksy, Square Appointments, etc.) and make the book button visible on every page.
Stylist profiles. Clients often choose a stylist, not a salon. Individual profiles with photos, specialties, and direct booking links for each stylist convert significantly better than a generic "Book Now" button.
Portfolio/gallery. Your best work, organized by service type. Before/after transformations are the most compelling content. This should be updated regularly with recent work.
Location and parking. Especially in urban areas. Where do clients park? Is there street parking? A garage nearby? This small detail removes a friction point that can prevent bookings.
What Ted Builds for Salons
- Homepage with booking button, services preview, and gallery above the fold
- Complete services and pricing page organized by category
- Stylist/team page with individual profiles and booking links
- Photo gallery with filtering by service type
- Online booking integration (Vagaro, Booksy, Square, or custom)
- Gift cards page (if offered)
- New client information page
- Contact page with map, parking info, and hours
- Instagram feed integration
- Local SEO targeting "[service] salon [city]" searches
- Mobile-optimized design matching your brand aesthetic
A salon website built by Ted looks as good as the salon itself. Because when a new client visits your site, they are experiencing your brand for the first time — and first impressions close bookings.
Ready to see your new website?
Ted scores your site and rebuilds it overnight. $500.