Salons have a unique advantage: you already produce beautiful visual content. Every cut, color, and treatment is a portfolio piece.
The problem? Most salons put all that effort into Instagram and neglect the website. Instagram is great for awareness. But when a client is ready to book, they go to your website. And if it's a default Wix template with stock photos from 2019, you just lost a client you already sold on Instagram.
How Does the Typical Client Journey Work?
- 1.Client sees your work on Instagram
- 2.They tap your bio link or Google you
- 3.They land on your website
- 4.The website looks nothing like the quality on Instagram
- 5.They hesitate, get distracted, never book
The fix: Your website needs to match Instagram quality. Use the same photos. Show the same work. The website is where the conversion happens.
What Do Salon Clients Look For?
- Services and pricing. The #1 request. List everything with prices. Nobody wants to call and ask.
- Online booking. Non-negotiable. Integrate with Vagaro, Booksy, Square Appointments — whatever you use. Make the Book button visible on every page.
- Stylist profiles. Clients choose a stylist, not a salon. Individual profiles with specialties and direct booking links.
- Portfolio/gallery. Your best work, organized by service. Before/after transformations are the most compelling. Update regularly.
- Location and parking. Especially in urban areas. This small detail removes a real friction point.
What Ted Builds for Salons
- Homepage with booking button, services preview, and gallery above the fold
- Complete services and pricing page
- Stylist/team page with profiles and booking links
- Photo gallery with service-type filtering
- Online booking integration
- Gift cards page
- New client info page
- Instagram feed integration
- Local SEO for "[service] salon [city]"
- Mobile design matching your brand aesthetic
A salon website built by Ted looks as good as the salon itself — because first impressions close bookings.