Choosing a dentist is personal. Patients are trusting you with their health, their comfort, and their smile. The website needs to earn that trust before the patient ever walks through the door.
What Patients Check First
Insurance acceptance. This is the number one filter. If a patient cannot quickly confirm that you accept their insurance, they move on. List accepted insurance plans prominently on your homepage and create a dedicated insurance page.
New patient information. How do I book? What should I expect at my first visit? Can I fill out forms online? New patients have anxiety about the unknown. Your website should answer every question before they ask it.
Services offered. General dentistry, cosmetic, orthodontics, pediatric, emergency. Patients need to know you offer what they need. Separate pages for each service with clear descriptions.
Reviews and ratings. Dental practices live and die by reviews. Embed your Google reviews on the homepage. Feature specific testimonials about comfort, friendliness, and results.
The team. Patients want to see who will be working on their teeth. Photos and brief bios of dentists and key staff members. This is one industry where personal connection matters on the website.
The Features That Convert
Online booking. This is the highest-impact feature for dental practice websites. Practices that add online scheduling see 30-40% more new patient appointments. Patients want to book at 10 PM when they finally have time to deal with it, not call during your office hours.
Click-to-call. For patients who prefer calling, make it one tap. A sticky call button on mobile pages converts significantly better than a phone number buried in the footer.
Virtual tour. A simple video or photo gallery of your office reduces new patient anxiety. People want to see the environment before committing.
Patient forms online. Downloadable or fillable intake forms save time for both the patient and your front desk. It also signals that your practice is modern and organized.
What Ted Builds for Dentists
Ted builds dental practice websites that convert visitors into booked appointments:
- Homepage with insurance info, new patient CTA, and reviews above the fold
- Individual service pages (cleanings, crowns, implants, cosmetic, emergency)
- Online booking integration (or prominent appointment request form)
- Team page with photos and bios
- Insurance page with complete list of accepted plans
- Patient forms page
- Before/after gallery for cosmetic cases
- Local SEO targeting "[dental service] [city]" searches
- Mobile-optimized with sticky click-to-call button
- HIPAA-compliant contact forms
The average dental practice website we rebuild sees a 35-50% increase in new patient appointment requests within the first 90 days.
Ready to see your new website?
Ted scores your site and rebuilds it overnight. $500.