Choosing a dentist is personal. Patients are trusting you with their health, their comfort, and their smile. Your website needs to earn that trust before they walk through the door.
What Do Patients Check First?
- Insurance acceptance. The #1 filter. If patients can't quickly confirm you take their plan, they're gone. List accepted insurance prominently on your homepage and create a dedicated page.
- New patient info. How do I book? What's the first visit like? Can I fill out forms online? Answer every question before they ask.
- Services. General, cosmetic, orthodontics, pediatric, emergency. Separate pages for each with clear descriptions.
- Reviews. Dental practices live and die by reviews. Embed Google reviews on the homepage. Feature testimonials about comfort and friendliness.
- The team. Patients want to see who's working on their teeth. Photos and bios of dentists and staff.
What Features Convert Best?
- Online booking. The highest-impact feature. Practices with online scheduling see 30-40% more new patient appointments. Patients want to book at 10 PM, not during your office hours.
- Click-to-call. Sticky call button on mobile converts way better than a phone number in the footer.
- Virtual tour. Simple photos of your office reduce new patient anxiety.
- Patient forms online. Saves time and signals a modern, organized practice.
What Ted Builds for Dentists
- Homepage with insurance info, new patient CTA, and reviews above the fold
- Individual service pages (cleanings, crowns, implants, cosmetic, emergency)
- Online booking integration
- Team page with photos and bios
- Insurance page with accepted plans
- Patient forms page
- Before/after gallery for cosmetic cases
- Local SEO for "[dental service] [city]"
- Mobile-optimized with sticky click-to-call
- HIPAA-compliant contact forms
The average dental site we rebuild sees 35-50% more new patient requests within 90 days.