Contracting is a word-of-mouth business. Always has been. A referral from a happy customer is worth more than any marketing campaign. But here is what has changed: even referrals check your website before calling.
The Modern Customer Journey for Home Services
Someone needs their kitchen remodeled. They ask their neighbor who did theirs. The neighbor says "Call Johnson Contracting, they did a great job." What happens next?
The customer does not call Johnson Contracting. The customer Googles "Johnson Contracting." They find the website. And in 3 seconds, they form an opinion about whether this company is worth calling.
If the website is a single page with a phone number and a stock photo of a hammer, the customer has doubts. If the website loads slowly on their phone, they leave. If there are no photos of actual work, no reviews, no clear description of services, the referral dies on the vine.
85% of consumers research a business online before engaging with them. That includes referral customers. Your word-of-mouth is only as strong as the website that backs it up.
What Contractors Specifically Need
Project galleries. Before-and-after photos of completed work. This is the single most important content element for a contractor website. Customers want to see what you have built. Not stock photos — real projects.
Service area clarity. Which cities and neighborhoods do you serve? A customer in Plano needs to know you work in Plano without having to call and ask.
Service-specific pages. A page for kitchen remodeling. A page for bathroom renovation. A page for deck building. Each with relevant descriptions, photos, and local keywords. Google ranks individual pages, not your entire website.
Reviews and testimonials. Embedded Google reviews or customer testimonials on the homepage. Social proof is critical for high-ticket home improvement purchases.
Easy contact. Click-to-call button that works on mobile. Contact form that is actually tested and working. Your address for customers who want to visit or verify you are local.
Licensing and insurance. Display your license number and insurance status prominently. This builds trust and filters out the tire-kickers from the real customers.
What Ted Builds for Contractors
Ted understands the contractor vertical. When Ted builds a website for a contracting business, it includes:
- Homepage with clear services, service area, and social proof
- Individual pages for each major service
- Project gallery layout optimized for before/after photos
- Click-to-call and contact form on every page
- Google reviews integration
- Local SEO structure targeting "[service] + [city]" searches
- Mobile-first design (most homeowners browse on their phones)
- Fast loading times even with high-quality project photos
The result: a website that turns the traffic you are already getting into phone calls and estimate requests.
Ready to see your new website?
Ted scores your site and rebuilds it overnight. $500.