Auto repair has the most urgent customer in local services. When someone's car makes a noise, overheats, or will not start, they are not comparison shopping casually. They need help now. Your website has one job: get them to call you before they scroll to the next result.
The Urgency Factor
Auto repair searches are overwhelmingly mobile (78%) and overwhelmingly urgent. The customer is often sitting in a parking lot or on the side of the road. They are searching "auto repair near me" on their phone. Your website needs to answer three questions in under 10 seconds:
1. Are you nearby? 2. Are you open right now? 3. How do I call you?
If your website takes 5 seconds to load, you lost them. If your phone number is on the Contact page instead of the top of every page, you lost them. If your hours are wrong or missing, you lost them.
What Auto Repair Customers Want
Immediacy. Click-to-call button, visible on every page, as large as possible on mobile. This is not a considered purchase. This is an emergency.
Services list. Oil changes, brake repair, transmission, diagnostics, tires, AC, etc. Customers want to confirm you handle their specific issue.
Pricing transparency. You do not need to list exact prices for everything, but general ranges or "starting at" prices for common services (oil change, brake pads, tire rotation) build trust and reduce phone time.
Certifications. ASE certified, AAA approved, specific brand certifications. These matter to customers who want quality assurance.
Reviews. Especially reviews that mention honesty and fair pricing. Auto repair has a trust problem — customers fear being overcharged. Reviews that specifically address trustworthiness are the most valuable content on your site.
What Ted Builds for Auto Repair Shops
- Homepage with click-to-call, hours, and services above the fold
- Individual service pages (brakes, oil change, transmission, etc.)
- Pricing page or section with common service ranges
- Coupons or specials section (drives first-time visits)
- Reviews page with Google reviews embedded
- About page with certifications and shop history
- Contact page with map, directions, and appointment request form
- Mobile-first design optimized for urgent, on-the-go searches
- Local SEO targeting "[auto repair] + [city/neighborhood]"
- Fast loading — under 2 seconds on mobile networks
The key metric for auto repair websites is phone calls. Every design decision Ted makes is oriented toward getting that phone to ring.
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Ted scores your site and rebuilds it overnight. $500.